FNB Connect Social Animals 2012

FNB Connect, the ISP and mobile division of FNB, recently expanded its social media and surfing offering to its clients, allowing FNB Connect customers free access to the ‘Big 5’ social networks during certain hours.

To spread the message about the new service, That’s It created a series of short, funny animations characterising each of the ‘Social Animals’ that could be found on the relevant social networks.  At just 30 seconds long, the short videos were ideal for sharing via the same platforms that they were advertising.  I helped conceptualise, wrote scripts for and directed the voice performance for each video in the series.