FNB Money Magnets Game Teaser Video 2012

The eWallet Money Magnet Game from FNB was created to educate customers on how to use the eWallet from FNB to send money anywhere in the country, by giving away lots of prizes. The game was a phenomenal success on Facebook, running for 12 weeks and exceeding all expectations in terms of virality and product take up.

I wrote all in-game copy and well as the script for this video, which was created as a promotional teaser prior to the launch.