12 Short stories in 12 months… So what?

I am moving to Seattle in two weeks, for about a year. I am in the process of emigrating to England from South Africa, and trying to bring everyone I love with me. I am building a career in a foreign country and I am learning, one day at a time, how to live a life I didn’t plan for.

And in the midst of currency conversions, moving boxes and multiple tax return nightmares, I am also trying to enter one short story a month for a year. That might not sound like a lot of stories to write in a year to you. But maybe that’s just because you’re an overachieving try-hard with unreasonable standards.

For me, 12 good stories is a lot. And while 12 months sounds like a long time, I have spent many more years in my writing career not writing. I have edited presentations, prepared proposals, attended pitches, and amended everything from blog posts to banners. And none of the thousands of hours spent doing any of those things has left me with a compendium of work that I feel proud to present when someone asks me ‘So what do you write?’.

I know what I want to write, and who I aspire to write like. But while my icons like Steven King, Lauren Beukes and J.K. Rowling squeezed in award-winning bestsellers between demanding jobs, parenthood and personal demons, I am made of weaker stuff. A full day at the office. A too-cutting criticism from a client. Dinner and a movie. Dinner or a movie. Dinner. Any of a hundred daily distractions could derail me from my lifelong ambition of being a ‘real’ writer.

And as far as literary ambitions go, mine is not a lofty one. I don’t expect to sell a million copies of my memoir, and I don’t expect a mantelpiece littered with trophies. I just want to be able to call myself a writer, mean it, and believe it.

So, how do I reconcile my natural inclination to be a lazy sack of human shit with the nagging need to produce art? The answer has been deadlines. Anyone familiar with the ‘elephant and the rider’ analogy used to describe the ego and the id knows that the analogy is meant to portray the sheer, stubborn force of the unconscious mind. The part of your brain that refuses to get out of bed for a run at 06h00 (apparently), that demands another biscuit, that imagines your bus driver naked, and has plotted out, stab for stab, the murder of that woman who rear-ended you in traffic.

The rider is the poor bastard in charge.  The tiny force for good, trying to steer ten tonnes of hormonal bullshit towards your goals and keep you from ending up dead or in jail. Every time the rider tries to force the elephant to do something, the elephant fights back with all of its strength. So the only way to make that dumb, trunk-waving fucker do anything worthwhile is to trick it.

That’s why deadlines are important for me. In every job I’ve ever had, I’ve been conditioned to never miss a deadline. I was taught that doing so, repeatedly, would eventually cost me my job and my income. Deadlines matter to me. Writing matters to me. Competitions have deadlines. It’s kind of like rewarding yourself for going for a run by stopping at your favourite coffee shop afterwards. Apparently.

I don’t have to win any of the competitions to feel vindicated either. Although, the mug I won from Horror Scribes, and the illustration I won from Zero Flash are now amongst my prized possessions. By simply submitting a story for the month, I’ve tricked the elephant in my head who just wants to scratch her butt and watch TV into taking her personal writing almost as seriously as she does the paid stuff.

Twelve stories in 12 months is not a lot of writing. But it’s more writing than I would probably do otherwise and the fortuitous side effect is that my collection of work is growing, along with my confidence. I spend more time acting like a writer and less time feeling like an impostor.  Hopefully one day, one of those stories will inspire something meatier than a 1000-word competition entry, and hopefully I’ll be able to trick my elephant into writing that too. If not, I might just try to keep to the ‘one a month’ format until I have enough short-stories to self-publish an ill-advised collection of the losers.

Want to read the ‘losers’? They’re here, on my medium page.

The Pros and Cons of Working Home Alone

In a couple of weeks I will be driving my new(ish) car to and from my new(ish) office contract in Northampton. I will be getting dressed every morning and making face-to-face conversation with people on an almost daily basis. I’m very excited… you know, between the crippling panic attacks and paralysing fear.

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People who Take Pictures of Pictures

Welcome back, readers. Or perhaps it is you who should be welcoming me back.

You see, I’ve just returned from a bank-balance defying two week vacation in Amsterdam and Paris, where I gorged myself on wine, food, wine, culture, wine, art, wine and wine.

Without boring the ever-loving shit out of you with intricate details about the museums and sites I visited, or sharing my hideously overexposed holiday snaps, I’ll get straight to the bit where I run my mouth and complain about the worst part of all of those beautiful places:

People who take pictures of pictures.

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Nashua Business Solutions Website 2013

In 2013, That’s It was briefed to redevelop the Nashua Limited website to better reflect the company’s strategic move from a hardware and office automation specialist, to a managed document services provider. The website was designed in conjunction with Nashua’s above the line agency, Brand Inc.

I oversaw the production management of the website, redeveloped the brand’s Google Adwords strategy and provided wire-frames for some of the sites strategic newer features, including the new MDS (Managed Document Services) pages, and the printer diagnostic tool, which allows users to narrow down Nashua’s products according to their specifications.

(Click on the image to visit the site)

Nashua

BetterLife Group Websites 2013

That’s It recently redesigned and redeveloped the BetterBond site, along with 3 other websites which make up the newly branded BetterLife Group. The site is fully responsive and has makes use of advanced SEO techniques to ensure its ranking in a highly competitive industry.

Since the website redesign, the website traffic has increased by 83.88% (based on a recent year-on-year comparison of overall visits).

That’s It is also BetterBond’s official Social Media agency, and has maintained the brand’s online community after growing it by 4 601% in just 6 weeks via a viral Facebook competition.

(Click on the image to visit the landing page for the Group’s websites)

BetterLife Group

FNB Wealth Innovations Awards Presentation 2013

Every year FNB invites staff from each of its divisions to submit their greatest business innovation of the year. The winning innovation receives a massive prize, shared among its contributors.

In 2013, as Head of Content for That’s It, I assisted on three projects from the FNB Wealth division to bring their innovations to life through fun, unusual video productions, like this telestration video using renowned local cartoonist, Tim Mostert.

[youtube http://www.youtube.com/watch?v=zMcuEQO7pMU&feature=youtu.be]