Tintswalo Lodges- Content Marketing and SEO Copywriting 2013

We were briefed to rejuvenate this family-owned, boutique string of hotels, located in some of South Africa’s most sought-after destinations.

Our revised design utilised beautiful photography of the venues and specialist SEO techniques. The websites were completely redesigned and were created on a user-friendly CMS, making regular special updates possible.

In addition to overseeing the full SEO-friendly rewrite of the sites, I also assisted in importing and restyling the staff blogs into the website, to further improve SEO rankings and give credibility to their existing content marketing strategy.

Tintswalo Atlantic’s traffic has so far grown approximately 43.61% since the previous period, attracting primarily local traffic, while Tintswalo Safari- with its international appeal, has seen its traffic grow 67.82% on average since the last period. 

(Click on the image to visit the sites’ landing page) 


FNB Connect Work for Us Video 2013

This unusual recruitment video- shot over 2 days and currently being developed as an i-Trailer, full of additional rich media content- sought to introduce FNB Connect as a fun, innovative place to work. I wrote the script, directed the shoot and oversaw the edit of the video and the accompanying interviews.

I also suggested releasing a ‘teaser’ for the video, featuring the team doing the Harlem Shake, at the peak of the trend, which also received some online attention.

BetterBond Social Media 2012-Present

BetterBond is a leading bond originator in South Africa. That’s It has been responsible for the brand’s online presence for a number of years, and last year I assumed responsibility for creating and managing BetterBond’s social media presence.

As with Nashua Limited, this presence extends across Facebook, Twitter, Google + (yes, Google+) and LinkedIn. Through the use of content marketing via the BetterBond Blog, advertising and viral campaign development, we have successfully grown this community and, as a result, increased overall traffic to the BetterBond website.

(Click on the image to visit the Facebook Page)

BetterBond FB

Nashua Limited Social Media and Google Adwords 2011-Present

Nashua Limited is the leading distributor of digital office automation equipment and document output solutions in Southern Africa.

While at That’s It, I have overseen the social media strategy for the brand, from day-to-day conversations, to CRM, to growing the brand following with content marketing, competitions, campaigns and Facebook advertising. The brand’s social media presence includes Facebook, Twitter, Google + and LinkedIn, where a tailored content strategy has taken the differences between each platform into careful account.

I also manage the Google Adwords account for Nashua Limited.

(Click on the image to visit the Facebook page)

Nashua FB

That’s It Communications Website and Social Media 2011-2014

To coincide with the launch of the new That’s It Communications website, I set up social media platforms for our agency on Facebook, Twitter and the then newly launched Pinterest, to emphasize the company’s strong design philosophy.

(Click on the images to visit each site) 





TI Twitter


Thats It

In addition to writing all of the SEO-friendly content on the website, I also contributed a number of posts on the company’s blog:


Thats It Blog

Jock’s Cottages- SEO Website Copy and Google Adwords 2012

Jocks’s Cottages is a small, self-catering venue in Dullstroom. I wrote the SEO copy for the relatively simple website and initiated a number of specific Google Adwords campaign on a small budget that has seen bookings at the cottages increase to the point that the original owners have had to hire an agent to deal with the demand.

(Click on the image to visit the site)

Jock's Cottages

FNB Money Magnets Game Teaser Video 2012

The eWallet Money Magnet Game from FNB was created to educate customers on how to use the eWallet from FNB to send money anywhere in the country, by giving away lots of prizes. The game was a phenomenal success on Facebook, running for 12 weeks and exceeding all expectations in terms of virality and product take up.

I wrote all in-game copy and well as the script for this video, which was created as a promotional teaser prior to the launch.

FNB Connect Social Animals 2012

FNB Connect, the ISP and mobile division of FNB, recently expanded its social media and surfing offering to its clients, allowing FNB Connect customers free access to the ‘Big 5’ social networks during certain hours.

To spread the message about the new service, That’s It created a series of short, funny animations characterising each of the ‘Social Animals’ that could be found on the relevant social networks.  At just 30 seconds long, the short videos were ideal for sharing via the same platforms that they were advertising.  I helped conceptualise, wrote scripts for and directed the voice performance for each video in the series.