Every year FNB invites staff from each of its divisions to submit their greatest business innovation of the year. The winning innovation receives a massive prize, shared among its contributors.
In 2013, as Head of Content for That’s It, I assisted on three projects from the FNB Wealth division to bring their innovations to life through fun, unusual video productions, like this telestration video using renowned local cartoonist, Tim Mostert.
This unusual recruitment video- shot over 2 days and currently being developed as an i-Trailer, full of additional rich media content- sought to introduce FNB Connect as a fun, innovative place to work. I wrote the script, directed the shoot and oversaw the edit of the video and the accompanying interviews.
I also suggested releasing a ‘teaser’ for the video, featuring the team doing the Harlem Shake, at the peak of the trend, which also received some online attention.
To introduce FNB’s new MoneyGram video, I wrote the script for a telestration video which used live animation to explain the new service to customers.
The eWallet Money Magnet Game from FNB was created to educate customers on how to use the eWallet from FNB to send money anywhere in the country, by giving away lots of prizes. The game was a phenomenal success on Facebook, running for 12 weeks and exceeding all expectations in terms of virality and product take up.
I wrote all in-game copy and well as the script for this video, which was created as a promotional teaser prior to the launch.
FNB commissioned That’s It Communications to create a series of educational videos for clients explaining the basic principles of good banking behavior. I researched each topic, wrote the scripts and worked along with the animator to create these, easy to follow online video guides.
FNB Connect, the ISP and mobile division of FNB, recently expanded its social media and surfing offering to its clients, allowing FNB Connect customers free access to the ‘Big 5’ social networks during certain hours.
To spread the message about the new service, That’s It created a series of short, funny animations characterising each of the ‘Social Animals’ that could be found on the relevant social networks. At just 30 seconds long, the short videos were ideal for sharing via the same platforms that they were advertising. I helped conceptualise, wrote scripts for and directed the voice performance for each video in the series.
When FNB created the first ever Banking App in South Africa, they commissioned That’s It Communications to create a series of educational videos explaining how the product could be used. This, the first of the videos was an introduction to the App.