FNB Wealth Innovations Awards Presentation 2013

Every year FNB invites staff from each of its divisions to submit their greatest business innovation of the year. The winning innovation receives a massive prize, shared among its contributors.

In 2013, as Head of Content for That’s It, I assisted on three projects from the FNB Wealth division to bring their innovations to life through fun, unusual video productions, like this telestration video using renowned local cartoonist, Tim Mostert.

[youtube http://www.youtube.com/watch?v=zMcuEQO7pMU&feature=youtu.be]
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FNB Connect Work for Us Video 2013

This unusual recruitment video- shot over 2 days and currently being developed as an i-Trailer, full of additional rich media content- sought to introduce FNB Connect as a fun, innovative place to work. I wrote the script, directed the shoot and oversaw the edit of the video and the accompanying interviews.

I also suggested releasing a ‘teaser’ for the video, featuring the team doing the Harlem Shake, at the peak of the trend, which also received some online attention.

FNB Money Magnets Game Teaser Video 2012

The eWallet Money Magnet Game from FNB was created to educate customers on how to use the eWallet from FNB to send money anywhere in the country, by giving away lots of prizes. The game was a phenomenal success on Facebook, running for 12 weeks and exceeding all expectations in terms of virality and product take up.

I wrote all in-game copy and well as the script for this video, which was created as a promotional teaser prior to the launch.

FNB Connect Social Animals 2012

FNB Connect, the ISP and mobile division of FNB, recently expanded its social media and surfing offering to its clients, allowing FNB Connect customers free access to the ‘Big 5’ social networks during certain hours.

To spread the message about the new service, That’s It created a series of short, funny animations characterising each of the ‘Social Animals’ that could be found on the relevant social networks.  At just 30 seconds long, the short videos were ideal for sharing via the same platforms that they were advertising.  I helped conceptualise, wrote scripts for and directed the voice performance for each video in the series.