In 2013, That’s It was briefed to redevelop the Nashua Limited website to better reflect the company’s strategic move from a hardware and office automation specialist, to a managed document services provider. The website was designed in conjunction with Nashua’s above the line agency, Brand Inc.
I oversaw the production management of the website, redeveloped the brand’s Google Adwords strategy and provided wire-frames for some of the sites strategic newer features, including the new MDS (Managed Document Services) pages, and the printer diagnostic tool, which allows users to narrow down Nashua’s products according to their specifications.
(Click on the image to visit the site)
That’s It recently redesigned and redeveloped the BetterBond site, along with 3 other websites which make up the newly branded BetterLife Group. The site is fully responsive and has makes use of advanced SEO techniques to ensure its ranking in a highly competitive industry.
Since the website redesign, the website traffic has increased by 83.88% (based on a recent year-on-year comparison of overall visits).
That’s It is also BetterBond’s official Social Media agency, and has maintained the brand’s online community after growing it by 4 601% in just 6 weeks via a viral Facebook competition.
(Click on the image to visit the landing page for the Group’s websites)
Every year FNB invites staff from each of its divisions to submit their greatest business innovation of the year. The winning innovation receives a massive prize, shared among its contributors.
In 2013, as Head of Content for That’s It, I assisted on three projects from the FNB Wealth division to bring their innovations to life through fun, unusual video productions, like this telestration video using renowned local cartoonist, Tim Mostert.
We were briefed to rejuvenate this family-owned, boutique string of hotels, located in some of South Africa’s most sought-after destinations.
Our revised design utilised beautiful photography of the venues and specialist SEO techniques. The websites were completely redesigned and were created on a user-friendly CMS, making regular special updates possible.
In addition to overseeing the full SEO-friendly rewrite of the sites, I also assisted in importing and restyling the staff blogs into the website, to further improve SEO rankings and give credibility to their existing content marketing strategy.
Tintswalo Atlantic’s traffic has so far grown approximately 43.61% since the previous period, attracting primarily local traffic, while Tintswalo Safari- with its international appeal, has seen its traffic grow 67.82% on average since the last period.
(Click on the image to visit the sites’ landing page)
This unusual recruitment video- shot over 2 days and currently being developed as an i-Trailer, full of additional rich media content- sought to introduce FNB Connect as a fun, innovative place to work. I wrote the script, directed the shoot and oversaw the edit of the video and the accompanying interviews.
I also suggested releasing a ‘teaser’ for the video, featuring the team doing the Harlem Shake, at the peak of the trend, which also received some online attention.
To coincide with the launch of the new That’s It Communications website, I set up social media platforms for our agency on Facebook, Twitter and the then newly launched Pinterest, to emphasize the company’s strong design philosophy.
(Click on the images to visit each site)
In addition to writing all of the SEO-friendly content on the website, I also contributed a number of posts on the company’s blog:
To introduce FNB’s new MoneyGram video, I wrote the script for a telestration video which used live animation to explain the new service to customers.
Jocks’s Cottages is a small, self-catering venue in Dullstroom. I wrote the SEO copy for the relatively simple website and initiated a number of specific Google Adwords campaign on a small budget that has seen bookings at the cottages increase to the point that the original owners have had to hire an agent to deal with the demand.
(Click on the image to visit the site)
The eWallet Money Magnet Game from FNB was created to educate customers on how to use the eWallet from FNB to send money anywhere in the country, by giving away lots of prizes. The game was a phenomenal success on Facebook, running for 12 weeks and exceeding all expectations in terms of virality and product take up.
I wrote all in-game copy and well as the script for this video, which was created as a promotional teaser prior to the launch.
FNB commissioned That’s It Communications to create a series of educational videos for clients explaining the basic principles of good banking behavior. I researched each topic, wrote the scripts and worked along with the animator to create these, easy to follow online video guides.