On the 17th of April, I bit back some sentimental tears and hugged all of my beloved colleagues at That’s It as Head of Content once last time before taking myself off for a consolatory toasted sarmie and glass of wine.
I try to believe that all people are inherently good, that people are not so much malicious as they are self-centred. I really think that most of the time, people aren’t out to screw you so much as they just genuinely don’t care about you- they’re more concerned with their own jobs, or families or issues.
You, innocent bystander, are just in the way.
If you haven’t heard of the 80/20 rule by now, this is how it goes: 80% of your income usually comes from 20% of your clients. Similarly, 80% of your grey hairs usually come from 20% of your clients (not the same 20% mind, but there can be an overlap). In lieu of an explanatory Venn diagram, here is a picture I drew of a unicorn with teeth:
It’s always sunshine and roses when you meet a new freelance client for this first time. They tell you what they want, you tell them what you think they want to hear and there are a few, beautiful, shining moments where you both believe that the two of you were brought together by fate to create something magical, or at least, marketable. It’s like a first date where one of you really hopes to get paid for doing what the other person wants…