FNB Connect is a department within FNB that handles the telephone and data offerings for the bank. The following print advert appeared in Popular Mechanics, NAG, PC Format, Amawinna and Stuff Magazine.
I wrote the copy for the new SEO’d website for 1st for Women, a niche short-term insurer that fell within the Telesure brand stable. The SEO’d copy had to include a high penetration of prescribed keywords, without affecting the brand’s unique, playful tone.
(Click on the image to visit the page)
Every month, Upstream created a direct mailer to go to existing clients of Insurance driven by the AA which had to reflect the design execution from the ATL agency- this was an execution created using frames from the (then) current TV commercial.
Every month, Upstream, the advertising arm of Insurance conglomerate Telesure, creates an online banner to attract potential clients to the site. Using a ‘child’s play’ theme and minimal copy, I conceptualised the following animated banner.
Working as part of the internal advertising agency we conceptualised and executed a flyer design which portrayed Hippo as the ‘Google’ of insurance.
I wrote the copy for the new website for Intimedia, a strategic media agency, during November 2009. Below is the copy from the ‘Home’ page. Each page title played on the idea of an ‘intimate partnership’ between media agency and client. The bold words are SEO keywords which were approved by the client and also included in the website’s metadata by the web designer to improve the site’s organic listing.