Every year FNB invites staff from each of its divisions to submit their greatest business innovation of the year. The winning innovation receives a massive prize, shared among its contributors.
In 2013, as Head of Content for That’s It, I assisted on three projects from the FNB Wealth division to bring their innovations to life through fun, unusual video productions, like this telestration video using renowned local cartoonist, Tim Mostert.
This unusual recruitment video- shot over 2 days and currently being developed as an i-Trailer, full of additional rich media content- sought to introduce FNB Connect as a fun, innovative place to work. I wrote the script, directed the shoot and oversaw the edit of the video and the accompanying interviews.
I also suggested releasing a ‘teaser’ for the video, featuring the team doing the Harlem Shake, at the peak of the trend, which also received some online attention.
The eWallet Money Magnet Game from FNB was created to educate customers on how to use the eWallet from FNB to send money anywhere in the country, by giving away lots of prizes. The game was a phenomenal success on Facebook, running for 12 weeks and exceeding all expectations in terms of virality and product take up.
I wrote all in-game copy and well as the script for this video, which was created as a promotional teaser prior to the launch.
FNB commissioned That’s It Communications to create a series of educational videos for clients explaining the basic principles of good banking behavior. I researched each topic, wrote the scripts and worked along with the animator to create these, easy to follow online video guides.
When FNB created the first ever Banking App in South Africa, they commissioned That’s It Communications to create a series of educational videos explaining how the product could be used. This, the first of the videos was an introduction to the App.
O’MAGE were commissioned by Sasol Mining to create a corporate induction DVD which comprehensively outlined each of the operations and the key employees involved. The video was a crucial step to the development of a new, more employee and community focused culture at Sasol Mining.
This video was the first in a 12 module sequence and was used at the launch event of Sasol Mining’s management strategy.
As part of it’s operation-wide CSI programme, MTN developed the 21 Days of Care Initiative. Every one of it’s 21 operations set aside at least one day to make a difference to their communities. I worked on the script and directed both the edit and the graphic treatment of the following corporate video: